our services
We unlock client success by implementing three interconnected and interdependent disciplines: strategy, innovation and engagement.
A clear strategy is always our starting point. Together. we define the problem and map how you will win.
We then bring strategy to life through product and service design. Innovation unlocks our response-ability to change and volatility.
Finally, we focus on engagement. we co-create the sales and marketing tools that help you build trust.
STRATEGY
Strategy is our starting point for affecting change because it tells us how we win.
Strategy is a journey we're asking a specific group of people to take with us. We're asking them to change their attitudes and behaviours which will enable them to get from A to B. From the current state to a future state (aka growth). Therefore, we must demonstrate credibility and build confidence in our ability to take them from point A to B.
We love this definition of strategy by Roger Martin. However, we like to build on this definition to incorporate the relevance of wisdom in decision-making. Because better decisions lead to better outcomes.
For us a strategy is an integrative set of choices that positions you within your playing field in a way that when you win, you enhance the health and wellbeing of your whole ecosystem.
1. A strategy positions you to win: Informed by product adoption and product lifecycle theory, we define your market positioning to deliver relevance and clear differentiation, as these are the lead indicators of impact, profitability and market share (aka winning).
2. A strategy provides focus: Together, we identify your chosen playing field through effective segmentation and value chain analysis. We work across your entire value chain and overlay your areas of control and influence to ensure you focus where it matters most.
"A revolution starts with a clear vision of a world different than the one we live in today."
— SIMON SINEK
3. A strategy demands wisdom: An integrative set of choices requires a systems approach by deeply understanding and caring about the interdependencies and tensions within a system. By applying wisdom, our goal is to make your duty of care a competitive advantage for your business.
4. A strategy pushes you: It will make you uncomfortable enough to elicit change, to grow. Therefore, we work with you to build new capabilities and capacity across your value chain because every level of growth will demand a different you.
5. A strategy is more than a document. It must have utility. We build practical tools that help you navigate complexity, manage uncertainty and problem solve collectively. We also provide the tools to engage and build community because strategy is a journey your whole value chain must take.
A strategy is an integrative set of choices that positions you on a playing field of your choice in a way that you win.”
– ROGER MARTIN
inNNOVATION
We see innovation as a systemic process of enacting your strategy and responding to change.
Innovation doesn’t need to be complicated. It doesn’t need specialised teams or dedicated facilities, and it must never occur in isolation.
Meaningful innovation requires a systems approach. Value is created when incremental changes occur across the value chain based on your areas of control and influence.
If “excellence is doing ordinary things extraordinarily well” (John W. Gardner), then innovation is the capacity to do things extraordinarily well at every step of the value chain.
Furthermore, in a world impacted by climate change, socioeconomic pressures and diminishing resources, innovation also requires wisdom.
We must understand the context and the interdependencies of our system to ensure we are moving towards regenerative best practice.
“Do the best you can until you know better. Then when you know better, do better”.
– MAYA ANGELOU
We believe innovation serves two core functions within an organisation.
1. Impact: Innovation enables you to deliver on relevance (i.e. your ability to solve meaningful problems) and achieve clear differentiation (i.e. be meaningfully different, thus making stakeholder and customer decision-making easier).
We focus our innovation efforts on these two attributes because these are the lead indicators of impact, of future market share, and profitability.
2.Resilience: In a world of exponential change, complexity and volatility, we believe a culture of continuous innovation makes you response-able. Innovation becomes your primary source of competitive advantage.
Innovation is the capability to optimise the value chain towards value creation by delivering meaningful relevance and clear differentiation.
It is also the capacity be to response-able to market opportunities and pressures.”
– COPLANTATION
ENGAGEMENT
Impact occurs when strategy and innovation achieve awareness leading to trial, then adoption, and finally, advocacy.
Steve Jobs once said “a brand is simply trust”. Therefore, the delivery of your strategy and your positioning is where change begins.
Our brands live in the minds and hearts of your customers. It is the sum of all their experiences and impressions they have had of our organisation. These experiences and impressions begin with our teams and extend out to the community we build.
We develop the tools that connect your purpose with your customers. We help tell the stories that creates awareness, leading to trial and eventually adoption and advocacy of your brands.
1. We ensure your positioning aligns to purpose and unlocks your growth ambitions with integrity and authenticity.
2. We then translate your positioning into impactful and consistent brand tools and collateral that drives sales and builds equity.
3. In a world where attention is the new currency, we ensure clarity and simplicity to help customers and stakeholders navigate complexity and make decisions faster.
4. We believe in the power of art and the impact of great design. We ensure all engagement is beautifully designed to be impactful and to bring joy.
A brand is simply trust.”
– STEVE JOBS
ARE WE RIGHT FOR YOU?
Meaningful change begins when there’s an alignment of values and purpose.
We have a proven methodology for how we create value for clients. How might we be of value to you?
